Environmental Claims Manager

The Challenge

53% of green claims are vague or unfounded.
Greenwashing risk is everywhere.

Organizations face overlapping regulations—EU Green Claims Directive, FTC Green Guides, ISO 14021—with 40% of claims having no supporting evidence. Marketing, product, and sustainability teams make claims independently, while ESG consultants spend excessive time on basic compliance questions.

Multiple overlapping regulations with varying requirements across jurisdictions

Decentralized stakeholders making claims without consistent review

Limited ESG resources tied up doing first-pass reviews instead of strategic guidance

Concept Walkthrough

Two sides. One workflow. Complete compliance.

Submission Portal

Public Web App for Claim Submitters

Portal Home

Corporate claim submitters access a portal for environmental claims review. AI-powered guidance, regulatory compliance checking, and expert review—all in one place.

Submit Claim

Submitters provide product context and target markets. The Claims Assistant chatbot provides real-time feedback on claim wording with compliance scoring and improvement suggestions.

Check Status

Submitters track claim progress with reference numbers. Full status timeline shows AI assessment, reviewer assignment, feedback, and required revisions.

Resources & Guidance

Self-service guidance library with claim type guides, regulatory summaries, and FAQs. Quick start guides and claim-specific documentation based on ISO 14021 sections.

Management Console

Teams Plugin for Admins & Reviewers

Admin Dashboard

Dashboard overview across all claims—active count, pending reviews, approvals this month, average review time. Recent activity feed shows real-time workflow updates.

Review Queue

Kanban-style review workflow: New Submissions → In Review → Awaiting Info → Ready for Decision. Claim cards show submitter, category, and evidence status.

Agent Configuration

Configure AI agent behavior: persona settings for tone, response length, and strictness. Select which knowledge sources (ISO 14021, EU Directive, etc.) to include in assessments.

Knowledge Base

Manage the AI's knowledge sources: BSI guides, ISO standards, EU/UK/US regulations. Toggle which documents to include in AI assessments. Upload custom guidance.

Key Capabilities

Submit. Assess. Refine. Approve.

AI Claims Assistant

Real-time feedback on claim wording with compliance scoring against ISO 14021, EU Directive, and other regulations. Iterative refinement before submission.

Expert Review Workflow

AI handles first-pass assessment; ESG professionals focus on strategic decisions. Kanban-style queue with status tracking and evidence management.

Configurable Knowledge Base

Admins control which standards and regulations the AI references. Upload custom guidance, toggle sources on/off, tune agent persona and strictness.

Insights

What we learned

Consultants love workflow transformation

This is a strong example of a workflow that was previously buried in Excel spreadsheets and manual process. Digital transformation resonates when it solves real pain.

AI enables managed services

Providing this solution enhances consultants' ability to deliver a strong managed service—backed by subscription revenues above time-based consulting.

Two-sided platforms create lock-in

The submitter portal plus admin console creates a complete ecosystem. Both sides benefit, and together they're stickier than either alone.

AI first-pass frees expert capacity

Freeing limited ESG resources from first-pass review means experts focus on strategic guidance and edge cases—where their expertise matters most.

Environmental Claims Manager

53% of green claims are vague or unfounded.
Greenwashing risk is everywhere.

AI first-pass. Human expert review. Complete audit trail.